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Things To Keep In Mind When Interviewing Experts

English: Air Force Chief of Staff Gen. Norton ...

English: Air Force Chief of Staff Gen. Norton Schwartz answers questions during an interview April 15, 2009 with Lara Logan from “60 Minutes.” During the discussion, General Schwartz spoke about the capabilities of the unmanned aircraft system and its significant impact to the mission. The interview is part of a broadcast that aired May 10, 2009. (Photo credit: Wikipedia)

It can be difficult to interview experts in any field. Often times, these experts do not have time to set aside when they are unsure of what may come from the interview. Some experts are eager to interview and enjoy doing … Read the rest

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2014 Search Marketing With Danny Sullivan

"Mug shot" of Danny Sullivan

“Mug shot” of Danny Sullivan (Photo credit: Wikipedia)

A 2014 search marketing interview with Danny Sullivan

Gareth Davies from Marketing Pilgrim recently interviewed the search marketing legend Danny Sullivan. He was keen to hear some top pressing questions every search marketer asked.

#1 Google

Danny Sullivan

Gareth: Danny, after studying trends for the last two years, it seems that the Google Algorithm seems to favor larger brands as opposed to smaller business concerns regarding search results. So, is SEO an effective way of driving organic traffic to smaller business concerns this year?

Danny: I feel Google’s Algorithm is favoring brands … Read the rest

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