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1 Million People Using TurboTax On Mobile Phones: How Did Intuit Do It?

Only two years ago, Intuit had less than 200,000 customers using TurboTax on their mobile phone to file their taxes. This number represented a very small percentage of the 31 million TurboTax users. Nat Rajesh Natarajan, the senior vice president of Intuit product and engineering, felt this was not a satisfactory number. Some tax returns are admittedly complicated. However, that did not mean that it was not possible to utilize TurboTax on your phone in order to do them.

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As a result, the mobile product was transformed within a year. There are now more than a million … Read the rest

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