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Online businesses are everywhere these days, with the trend in online shopping and online services. It is common for a certain business to have multiple websites to ensure it reaches as much traffic as it can. However, with every successful business website, problems arise more frequently than it does in smaller websites. Still, it is imperative for businesses to run, maintain and update its websites to ensure maximum efficiency.

Websites are commonly plagued with uptime and downtime issues. While web hosts guarantee 99.9% of uptime to its customers, not every company can live up to their promise. Therefore, the need to employ external web site monitoring services has become more apparent than ever. This ensures that a good deal of website uptime can be obtained with proper monitoring.

The benefits of having strong website uptime can be stemmed from the website’s profit-generating activities. A well-maintained website will gain more uptime and less downtime. This means that a website will be able to serve more customers, complete sales and provide good quality user experience.

A good online business needs to have good uptime to be able to earn profits. Profits can either be from the website’s own products and services or from the advertisements that are posted on its pages. By considering these income-earners, a website needs to be up and running at all times so that every visitor who comes to the website will be properly entertained. Just like in a store, it has to be open at certain times so that customers can come inside and be entertained by the sales staff. Once the potential customer gets a positive experience in the store, it is likely that she will buy the store’s products.

In a website, a customer’s experience starts when she enters the web store and browses the different products it offers. A positive experience usually ends with a purchase. On the other hand, a website that experiences downtime often, or even once, will not be able to let in a prospective customer. A website that is down is just like a store that was closed. The website will not only lose customers, but it will also lose its credibility. The probability of customers returning to your site would be little, if not nil.

A good website uptime monitoring will ensure that your business will avoid having too much down time. Some services will provide public downtime and uptime statistics to inform visitors that the problem will be resolved soon enough. Visitors will most probably return after viewing such statistics. An important feature in most monitoring services is that you are alerted every time a problem or a downtime occurs. You will then have the chance to rectify the problem and avoid it from happening once again, ensuring that you retain your customers and continue earning a good profit from your website. Find a reputable service provider to ensure that your business continues to flourish and maintain good uptime.

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Tags: Business, Customer, Downtime, Online shopping, uptime, Web Design and Development, Web hosting service, Website

Posted in Business