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2014 Search Marketing With Danny Sullivan

A 2014 search marketing interview with Danny Sullivan

Gareth Davies from Marketing Pilgrim recently interviewed the search marketing legend Danny Sullivan. He was keen to hear some top pressing questions every search marketer asked.

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Danny Sullivan

Gareth: Danny, after studying trends for the last two years, it seems that the Google Algorithm seems to favor larger brands as opposed to smaller business concerns regarding search results. So, is SEO an effective way of driving organic traffic to smaller business concerns this year?

Danny: I feel Google’s Algorithm is favoring brands – not necessarily bigger brands over smaller brands, … Read the rest

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3 Reasons You Shouldn’t Freak Out if Your Business Slows Down

Unless you live under a rock, you know we’re in a recession right now. Sure, the economists can say we’re out of it, or that we were never really in one, but looking at how people used to live day to day and how they now live day to day paints a different picture for me. And, the way that my business used to perform (I’m a DUI attorney) and the way it does now also paints a different picture for me.

When the economy turned, business slowed down. But I didn’t freak out. I stayed calm and steady for … Read the rest

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Web Design: WYSIWYG vs. HTML

The WYSIWIG Editor:
WYSIWYG (pronounced as “whizzy whig”), is a website editing program that enables a user who does not have a working knowledge of text coding such as HTML, CSS, JavaScript, PHP and other markup languages. The acronym means “What You See Is What You Get”. Such program features a “drag-and-drop” interface that lets anyone design websites like a pro.

Although the easy manageability of WYSIWIG benefits most beginners and inexperienced users, it also poses a few disadvantages that other web designers frown upon. The following can be found in the “cons” area of WYSIWIG:

· Websites designed using … Read the rest

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