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Things To Keep In Mind When Interviewing Experts

It can be difficult to interview experts in any field. Often times, these experts do not have time to set aside when they are unsure of what may come from the interview. Some experts are eager to interview and enjoy doing so. They will talk to anyone who wants to listen to them speak. When interviewing experts, be sure that you are up to date on technical jargon. Experts tend to use this jargon and if you do not understand it, you may become lost in the conversation or not portray the correct message.

Before interviewing any experts make sure … Read the rest

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2014 Search Marketing With Danny Sullivan

A 2014 search marketing interview with Danny Sullivan

Gareth Davies from Marketing Pilgrim recently interviewed the search marketing legend Danny Sullivan. He was keen to hear some top pressing questions every search marketer asked.

#1 Google

Danny Sullivan

Gareth: Danny, after studying trends for the last two years, it seems that the Google Algorithm seems to favor larger brands as opposed to smaller business concerns regarding search results. So, is SEO an effective way of driving organic traffic to smaller business concerns this year?

Danny: I feel Google’s Algorithm is favoring brands – not necessarily bigger brands over smaller brands, … Read the rest

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